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2452 Results for ‘tiktok’

The Creator Economy

How brands are growing episodic creator partnerships to reach a younger audience

February 10, 2025
The Programmatic Marketer

With performance channels under scrutiny, these marketers are testing out brand-first strategies

July 21, 2025
Marketing on Platforms

Meta’s Alvin Bowles on next steps for Reels ads

July 5, 2023
Member Exclusive

Media Briefing: News publishers prep for possible ad slumps as election season nears

May 9, 2024
Member Exclusive

Future of TV Briefing: Why digital advertisers need bridge metrics for streaming

June 26, 2024
The Creator Economy

How partnerships between athletes and brands are beginning to resemble influencer deals

July 18, 2024
Member Exclusive

Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

September 19, 2025
Marketing on Platforms

How Google, Meta and Snap’s battle with TikTok in short-form video is playing out

July 28, 2023
Member Exclusive

Marketing Briefing: Pop-Tarts and Cheez-Its’ buzz prove why mascots still matter for big brands

January 9, 2024
Español

Los regalos in-app se ponen de moda antes de las fiestas

November 7, 2023
Member Exclusive

Research Briefing: NBCU and Warner Bros. Discovery pursue programmatic ad dollars at the Olympics

July 4, 2024
Member Exclusive

Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR

June 10, 2024
Brands in Culture

If music marketing is a gateway to culture, brands must navigate carefully, execs say

January 11, 2024

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