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2377 Results for ‘tiktok’

The Creator Economy

Social platforms become ‘marketing engines’ as creators look for direct deals to earn money

January 24, 2024
Looking Back/Ahead to 2024

Platform payouts: Creators reveal how much social media behemoths are willing to shell out

December 28, 2023
Brands in Culture

Inside Home Depot and Behr’s multi-generational content strategy

August 22, 2023
Member Exclusive

CMO Strategies: Inside Reddit, Pinterest and Snapchat’s efforts to court marketers

August 12, 2024
Member Exclusive

Research Briefing: Gen Z gets breaking news first through social media like TikTok

January 25, 2024
Member Exclusive

Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend

September 21, 2023
Marketing on Platforms

What ad-free social media could mean for marketers and advertisers

October 19, 2023
Member Exclusive

Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays

November 16, 2023
Marketing on Platforms

X reminds advertisers ‘there’s no substitute’ for real-time sports conversation amid competition

July 31, 2024
The Creator Economy

Transparency is fueling a surge in creators’ sponsorship rates

September 5, 2025
Retail Revolution

Two agencies merge with PE help to grab a larger share of a maturing marketplace

August 19, 2025
Digiday @ Cannes

Cannes Briefing: TikTok, Netflix, others expand presence at Cannes

June 21, 2023
The Creator Economy

LinkedIn’s video push appears to be working in 2025

January 31, 2025

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