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Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
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    2472 Results for ‘tiktok’
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    Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends

    August 23, 2024
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    How Gen Z is reshaping shopping — and what it means for Gen Alpha

    June 24, 2025
  • Español

    La posible prohibición de TikTok en EE.UU. sacude a los especialistas de marketing y estimula los planes de contingencia

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    Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch

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    Fragmentation comes to search advertising as marketers grapple with shifting search behavior

    January 30, 2025
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    Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

    December 19, 2025
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    Future of Marketing Briefing: The agentic turn inside programmatic advertising

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  • Marketing on Platforms

    X tries to win back advertisers with self-reported video stats

    December 13, 2024
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    Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?

    February 8, 2024
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    Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend

    April 4, 2024
  • Publishing in the Platform Era

    Publishers turn to other platforms to address platform referral traffic issues

    April 10, 2024
  • The Creator Economy

    Creators fear that cheap, scalable AI talent might soon come for their paychecks

    October 6, 2025
  • Member Exclusive

    Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM

    August 28, 2025
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