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Marketers are keen to use generative AI in ad campaigns, but hidden costs lurk
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2472
Results for ‘tiktok’
Brands in Culture
Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
August 23, 2024
Sponsored
How Gen Z is reshaping shopping — and what it means for Gen Alpha
June 24, 2025
Español
La posible prohibición de TikTok en EE.UU. sacude a los especialistas de marketing y estimula los planes de contingencia
March 13, 2024
Member Exclusive
Pitch deck: How Amazon is recasting Twitch as a core part of its CTV pitch
December 12, 2025
Marketing on Platforms
Fragmentation comes to search advertising as marketers grapple with shifting search behavior
January 30, 2025
Member Exclusive
Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers
December 19, 2025
Member Exclusive
Future of Marketing Briefing: The agentic turn inside programmatic advertising
November 14, 2025
Marketing on Platforms
X tries to win back advertisers with self-reported video stats
December 13, 2024
Member Exclusive
Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
February 8, 2024
Member Exclusive
Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024
Publishing in the Platform Era
Publishers turn to other platforms to address platform referral traffic issues
April 10, 2024
The Creator Economy
Creators fear that cheap, scalable AI talent might soon come for their paychecks
October 6, 2025
Member Exclusive
Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM
August 28, 2025
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