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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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2377
Results for ‘tiktok’
Member Exclusive
Media Briefing: A Q&A with The Atlantic’s Nicholas Thompson
April 21, 2022
Member Exclusive
The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025
January 8, 2025
Marketing on Platforms
‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost
June 7, 2021
Member Exclusive
Marketing Briefing: ‘Trifecta of industry buzz’: Marketers remain bullish on TikTok despite rising costs
June 15, 2021
Member Exclusive
Marketing Briefing: ‘We’ve had to pivot, pause, and adjust’: How supply chain issues are causing marketers to change Q4 and holiday advertising plans
October 19, 2021
Member Exclusive
Media Briefing: Publishers use registration walls as subscription bridges
July 21, 2022
Brands in Culture
Zola y Tinder abogan por la Ley de Respeto al Matrimonio en su nuevo plan de marketing
September 14, 2022
Member Exclusive
Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty
August 23, 2022
The Creator Economy
‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so
May 9, 2022
Member Exclusive
Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’
May 31, 2021
Awards
HBO Max, Degree and Verizon are among the 2021 Digiday Awards finalists
October 26, 2021
Member Exclusive
Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app
May 28, 2021
Member Exclusive
Media Briefing: Why publishers hope chatbots will be the latest retention tool
May 25, 2023
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