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Even with a new U.S. TikTok deal in sight, marketers feel uneasy
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    2377 Results for ‘tiktok’
  • Member Exclusive

    Media Briefing: A Q&A with The Atlantic’s Nicholas Thompson

    April 21, 2022
  • Member Exclusive

    The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025

    January 8, 2025
  • The lead image shows an illustration of money with the TikTok logo in the center.
    Marketing on Platforms

    ‘Going through the whole marketing funnel’: Why L’Oréal is turning to TikTok for commerce boost

    June 7, 2021
  • The lead image shows an illustration of money with the TikTok logo in the center.
    Member Exclusive

    Marketing Briefing: ‘Trifecta of industry buzz’: Marketers remain bullish on TikTok despite rising costs

    June 15, 2021
  • The header image shows an animation of two people driving in a car, passing a sign that says "Buy!"
    Member Exclusive

    Marketing Briefing: ‘We’ve had to pivot, pause, and adjust’: How supply chain issues are causing marketers to change Q4 and holiday advertising plans

    October 19, 2021
  • Member Exclusive

    Media Briefing: Publishers use registration walls as subscription bridges

    July 21, 2022
  • Brands in Culture

    Zola y Tinder abogan por la Ley de Respeto al Matrimonio en su nuevo plan de marketing

    September 14, 2022
  • Illustration of a person riding a bike with dollar signs on the wheel spokes.
    Member Exclusive

    Marketing Briefing: Marketers seek more performance marketing given the economic uncertainty

    August 23, 2022
  • The Creator Economy

    ‘The game requires you to show up in different pockets’: As working with creators is normalized, marketers tweak how they approach doing so

    May 9, 2022
  • Illustration of a rocket launching with the TikTok logo on the side.
    Member Exclusive

    Case Study: How a content creation company set out to become ‘the BuzzFeed of TikTok’

    May 31, 2021
  • Awards

    HBO Max, Degree and Verizon are among the 2021 Digiday Awards finalists

    October 26, 2021
  • Illustration of two people standing back-to-back in colorful clothing and taking selfies.
    Member Exclusive

    Case Study: How BDG grew its TikTok channel as one of the first ‘serious’ publishers on the app

    May 28, 2021
  • Member Exclusive

    Media Briefing: Why publishers hope chatbots will be the latest retention tool

    May 25, 2023
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