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2377 Results for ‘tiktok’

Member Exclusive

Marketing Briefing: Q&A with inclusive marketing strategist Lola Bakare on Black History Month and how brands should not be ‘just about getting it done’

February 22, 2022
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Marketing Briefing: ‘The situation is ever-evolving’: Advertisers pivot, pause ad placements and creative amid invasion of Ukraine

March 1, 2022
Member Exclusive

Marketing Briefing: With younger consumers questioning brands’ trustworthiness, marketers turn to scenario planning

January 31, 2023
Gaming & Esports

Cómo Twitch perdió el control y el curso con la comunidad de streaming

April 3, 2023
Marketing on Platforms

The Rundown: Even with 1B active users, TikTok still lacks lots of basics

September 29, 2021
Member Exclusive

Future of TV Briefing: Smart TV makers seek to steal the screen

January 11, 2023
Beyond Ads

Lessons from marketers’ experience with generative AI

March 20, 2023
Content & Commerce

Publishers are struggling to keep commerce shops open, but creating brand identity in products holds promise

September 19, 2022
Marketing on Platforms

How Shake Shack uses partnership with Hot Ones to drive downloads of the chain’s app

September 21, 2022
Member Exclusive

Media Buying Briefing: Forrester offers solutions to a very flawed pitch process

May 8, 2023
Member Exclusive

Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention

February 2, 2023
Member Exclusive

Future of TV Briefing: Why programmatic guaranteed deals will be a focal point in this year’s TV upfront ad market

March 30, 2022
The Creator Economy

With Marquee, Jellysmack looks to turn non-digital natives into a new generation of internet stars

January 20, 2022

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