How short-form video creators like TikTok stars are playing the revenue diversification long game

By Tim Peterson • July 5, 2022 •

Short-form vertical video platforms like TikTok, Instagram Reels and YouTube Shorts have proven to be a shortcut for creators to accumulate large audiences. But what’s the long game for the creators’ businesses?

During VidCon — the digital video industry’s annual gathering — Digiday spoke with creators and industry executives about the current business priorities for creators. Topping the list seems to be diversifying their mix of platforms and revenue streams, including developing income sources outside of video. For more, watch the video above.