How short-form video creators like TikTok stars are playing the revenue diversification long game
Short-form vertical video platforms like TikTok, Instagram Reels and YouTube Shorts have proven to be a shortcut for creators to accumulate large audiences. But what’s the long game for the creators’ businesses?
During VidCon — the digital video industry’s annual gathering — Digiday spoke with creators and industry executives about the current business priorities for creators. Topping the list seems to be diversifying their mix of platforms and revenue streams, including developing income sources outside of video. For more, watch the video above.
More in Future of TV
Future of TV Briefing: The 5 biggest news stories of 2026 so far
This week’s Future of TV Briefing looks back at the most significant developments — or non-developments– in the TV, streaming and digital video industry during the first half of 2026.
Walmart buys ‘the Google Ads of streaming’ Vibe in a deal tipped at a $1 billion-plus valuation
The deal would bring Vibe’s 10,000 SME advertisers to the platform, equipping Walmart to better compete with Meta and Pinterest.
Future of TV Briefing: The ad-supported streaming landscape in graphic detail
This week’s Future of TV Briefing looks at a spate of recent studies that highlight the growing predominance of ad-supported streaming and the risk in how brands are managing streaming campaigns.