How short-form video creators like TikTok stars are playing the revenue diversification long game
Short-form vertical video platforms like TikTok, Instagram Reels and YouTube Shorts have proven to be a shortcut for creators to accumulate large audiences. But what’s the long game for the creators’ businesses?
During VidCon — the digital video industry’s annual gathering — Digiday spoke with creators and industry executives about the current business priorities for creators. Topping the list seems to be diversifying their mix of platforms and revenue streams, including developing income sources outside of video. For more, watch the video above.
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Member ExclusiveFuture of TV Briefing: The implications of IAB Tech Lab’s in-stream vs. out-stream video ad guidelines
This week’s Future of TV Briefing looks at how IAB Tech Lab’s recent definition of in-stream video advertising affects the online video advertising marketplace.
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WTF is the difference between in-stream and out-stream video ads?
In August, the IAB Tech Lab issued guidelines that introduced a new distinguishing characteristic that separates in-stream and out-stream video ads
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Stagwell launches augmented reality experience with Los Angeles Rams at SoFi Stadium
Stagwell launched its augmented reality experience with the Los Angeles Rams and SoFi Stadium as part of its continued effort to lure fans back and keep them connected during games.
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SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
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Member ExclusiveFuture of TV Briefing: TikTok’s other creator monetization program
This week’s Future of TV Briefing looks at the role TikTok's Branded Missions program plays in keeping creators on the platform as YouTube readies its short-form video revenue-sharing program.
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Member ExclusiveFuture of TV Briefing: How CTV ad spending grew in Q3 2022
This week’s Future of TV Briefing tracks how ad dollars were doled out on connected TV screens in the third quarter as traditional TV ad spending shrunk.
