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12907 Results for ‘social’

The Sports Marketing Playbook

Dentsu’s latest deal signals rising holdco interest in NIL creators

August 11, 2025
Member Exclusive

Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers

December 11, 2024
Retail Revolution

Here’s everything retail media network experts are asking for this holiday season

December 24, 2024
The Business of AI

Brands are seeing an influx of traffic from ChatGPT and Google Gemini

January 15, 2025
Member Exclusive

Pitch deck: How WeAre8 presents itself to advertisers as it launches in the U.S.

August 10, 2023
Marketing on Platforms

As YouTube Shorts reaches 200 billion views, advertisers increase their investment

August 1, 2025
The Business of AI

The biggest SEO lessons in 2025 for publishers

December 30, 2025
Marketing on Platforms

BeReal launches its ad business in the U.S. just as others pull back

April 10, 2025
Gaming & Esports

Why the ‘year of gaming’ might be the ad industry’s next ‘year of mobile’

June 24, 2024
Marketing on Platforms

Influential partners with Adomni to push creator content beyond social media to digital OOH

June 16, 2023
The Creator Economy

How fashion retailer Pacsun’s viral jeans moment on TikTok is part of its bigger bet on creators

July 29, 2025
The Creator Economy

The case for and against micro-influencers

July 17, 2023
Brands in Culture

Marketing execs believe deeper relationships, understanding influencers can avoid potential backlash in politics

November 4, 2024

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