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Results for ‘social’
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The state of performance marketing | Channels, distribution, conversions and managing advertiser success
September 23, 2024
Brands in Culture
From scratch to slam dunk: New York Liberty’s Shana Stephenson on building basketball team’s brand and keeping fans in the game
September 24, 2024
Sponsored
The state of ad creative: The evolution of production and optimization in the age of AI and automation
August 29, 2024
Brands in Culture
Camila Cabello es la nueva imagen de BACARDÍ, la estrategia de marketing de la marca es una explosión del Caribe
April 26, 2024
The Creator Economy
In graphic detail: Inside the creator economy’s M&A boom
August 4, 2025
Sponsored
How brands are increasing trust and CTR by advertising in news publications
October 16, 2024
Member Exclusive
Media Buying Briefing: Topics we’ll tackle at the Media Buying Summit next week
February 26, 2024
Retail Revolution
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
January 27, 2025
Agency Culture
Media agency vet Paul Woolmington on the balance of brand/performance with human/tech
May 23, 2025
The Business of AI
Innovation meets litigation: How media companies are tackling AI’s complex impact
December 4, 2024
The Confessions
‘An exhausting feeling that you’re not good enough’: Confessions of a publicist on weathering a media crisis
August 11, 2023
Marketing on Platforms
‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics
March 12, 2024
Sponsored
How social media is helping brands connect with Gen Z audiences
October 18, 2022
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