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9062 Results for ‘social marketing’

Member Exclusive

Marketing Briefing: How the meaning of ‘viral’ has changed with social media fragmentation, overuse of the word

December 5, 2023
Marketing on Platforms

Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social

February 16, 2026
Member Exclusive

Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends

December 26, 2025
Marketing on Platforms

Amidst social media fragmentation, marketers question Threads’ value after initial surge

September 5, 2023
The Sports Marketing Playbook

Why Coca-Cola has made World Cup TV ads one part of its sports marketing play

April 24, 2026
The Creator Economy

Influencer boost budgets are throwing gas on social video spending fire

May 18, 2026
Super Bowl

What this year’s Super Bowl ads said about diversity, influencers and commerce

February 14, 2024
Marketing on Platforms

Reddit has carved out an upper funnel niche for brand advertisers

February 26, 2026
Marketing on Platforms

Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign

March 13, 2024
Member Exclusive

Digiday+ Research: Are brands and retailers giving up on Twitter – sorry – X?

October 20, 2023
Member Exclusive

Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients

March 8, 2024
Glossy

De Mikayla Nogueira a Jennifer Coolidge, el creciente gasto en marketing de E.l.f. Beauty está dando sus frutos

August 7, 2023
The Creator Economy

Why MrBeast’s search for a head of viral marketing matters to marketers

January 6, 2026

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