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    9062 Results for ‘social marketing’
  • Super Bowl

    Social media fragmentation exposes cracks forming in Super Bowl second screen plans

    February 5, 2025
  • Marketing on Platforms

    Digitas North America’s Ariel Sims assesses the Threads and X era of the social ad market

    August 15, 2023
  • Modern Retail

    How brands like Staples, JanSport, Nuuly are targeting crucial Gen Z cohort in back-to-school period

    August 15, 2025
  • Marketing on Platforms

    TikTok ad execs are finally talking — just enough to keep Q4 intact

    October 22, 2025
  • A hand rising from the bottom of the image holds a weight inscribed with the word 'brand,' symbolizing the effort of lifting and strengthening a brand, in line with influencer marketing’s role in brand lift and advocacy.
    The Creator Economy

    Three signs the creator economy is at an inflection point for marketers

    September 2, 2025
  • The Creator Economy

    Why marketers shouldn’t follow Unilever’s plans to work with ’20 times’ more influencers just yet

    April 2, 2025
  • The Creator Economy

    Creator marketing has the reach — CMOs want the rigor

    July 9, 2025
  • The Creator Economy

    With TikTok deadline, agencies are ‘staying the course’ but prepared to respond this weekend

    April 4, 2025
  • The Creator Economy

    Creator content has become critical for retail media networks

    April 14, 2026
  • Member Exclusive

    Media Briefing: Publishers turn to vertical video to compete with creators and grow ad revenue in 2026

    December 4, 2025
  • Member Exclusive

    Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy

    May 8, 2026
  • football
    The Sports Marketing Playbook

    Genius Sports opens up real-time live sports targeting to brands

    March 27, 2026
  • Sponsored

    How sports marketing is shifting from media buys to moment-based activation

    May 11, 2026
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