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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    3438 Results for ‘online video’
  • The Business of AI

    Butler/Till’s first agentic media buying tests cut media and supply chain costs

    March 17, 2026
  • Strategizing for the Future

    Why several U.S. ad forecasts predict a better 2024, and not just because of political spending

    March 28, 2024
  • Member Exclusive

    Media Buying Briefing: Agencies create full-time roles for creators as ‘pirates’ of marketing

    August 26, 2024
  • The Creator Economy

    LinkedIn makes it easier for creators to track performance across platforms

    July 8, 2025
  • Future of Measurement

    Digitas’ data chief on attention as a metric: ‘All measurement is imperfect’

    October 24, 2022
  • Google on Trial

    Google’s ‘my way or the highway’ approach takes center stage in antitrust trial

    September 11, 2024
  • Member Exclusive

    Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

    June 12, 2024
  • Data & Privacy

    The Rundown: Google Chrome’s IP tracking updates 

    February 21, 2025
  • Member Exclusive

    Marketing Briefing: Why marketers aren’t confined to traditional holiday and seasonal promotion cycles anymore

    August 13, 2024
  • The Creator Economy

    Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype

    June 9, 2025
  • Looking Back/Ahead to 2024

    Why the first Grand Theft Auto 6 trailer might be gaming’s biggest marketing moment of 2023

    December 6, 2023
  • Member Exclusive

    Media Briefing: Affiliate isn’t dead, say publishers – but it must evolve in the AI era

    June 5, 2025
  • Life Beyond the Cookie

    After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome

    July 22, 2024
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