Join us Sept. 14-16 in Miami to connect with top publishing leaders
Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions. And retail media spans many different industries, from travel to financial services and more.
However, challenges still need to be addressed, such as a proliferation of retail media networks and achieving clarity around ROI.
To accompany the recent State of the Industry report from Digiday and Best Buy Ads, diving into how marketers respond to retail media’s evolution, this new By The Numbers video highlights what our respondents had to say — how they’re grappling with standardized metrics, measurements and insights, adjusting budgets, adopting new technologies and adapting to the evolving retail media landscape.
Watch this video to see:
- The evolving role of retail media within the brand and agency marketing mix
- The methods teams are using to measure retail media’s effectiveness
- The challenges brands and agencies face as retail media matures
- The changes teams are making — and hoping for — to build continued success in the space
Sponsored by Best Buy Ads
More from Digiday
How every major platform pays creators
Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.
Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City
Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.
5 questions facing advertisers, publishers and creators heading into fall
In this week’s Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season’s biggest developments in the media and marketing industries and the questions they raise for the final stretch of 2026.