for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Retail media has experienced an influx of attention this past year as brands and agencies understand the power of this medium. By engaging retail customers with both endemic and non-endemic products, they can grow awareness, drive engagement and capture conversions. And retail media spans many different industries, from travel to financial services and more.
However, challenges still need to be addressed, such as a proliferation of retail media networks and achieving clarity around ROI.
To accompany the recent State of the Industry report from Digiday and Best Buy Ads, diving into how marketers respond to retail media’s evolution, this new By The Numbers video highlights what our respondents had to say — how they’re grappling with standardized metrics, measurements and insights, adjusting budgets, adopting new technologies and adapting to the evolving retail media landscape.
Watch this video to see:
- The evolving role of retail media within the brand and agency marketing mix
- The methods teams are using to measure retail media’s effectiveness
- The challenges brands and agencies face as retail media matures
- The changes teams are making — and hoping for — to build continued success in the space
Sponsored by Best Buy Ads
More from Digiday
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Puma’s AI head says the brand is still giving ‘the keys to the consumer’ as it invests in digital concierge
Puma , this month, debuted a new AI-powered “digital human” concierge named “Dylan” in its Las Vegas flagship.
The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket
LUMA Partners’ Q1 report notes the drag that macroeconomic uncertainty has had on dealmaking.