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2221 Results for ‘global creative’

The Creator Economy

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

December 19, 2024
Marketing on Platforms

Why Apple is the Big Tech dark horse of adland

August 12, 2024
Sponsored

An advertiser’s guide to integrating branding and performance goals: Tactics and insights for omnichannel campaigns with impact

February 26, 2025
Gaming & Esports

Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators

December 19, 2024
Brands in Culture

Travel and tourism marketers are ‘keeping a pulse’ on declining visits, and tweaking messaging in a chaotic climate

May 5, 2025
Evolving Agencies

Why these five possible candidates could take over for outgoing WPP CEO Mark Read

June 11, 2025
Digiday @ Cannes

CMOs at Cannes: Tackling their evolving role amid AI and growth challenges

June 18, 2024
Bold Call

Bold call: The holdco era is over. The operating company age is here — for real this time

March 3, 2025
Member Exclusive

Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire

May 14, 2024
Member Exclusive

Marketing Briefing: Marketers test retail media even more as the third-party cookie crumbles

March 19, 2024
Member Exclusive

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

May 12, 2025
Marketing on Platforms

TikTok moves toward ‘performance automation vision’ with latest machine learning ad tools

May 22, 2024
Sponsored

How personalization and privacy are shaping how brands and retailers connect with consumers

January 21, 2025

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