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1520 Results for ‘focus group model’

Inside the C-suite

Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans

November 14, 2025
Beyond Ads

‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever

April 29, 2026
Agency Culture

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created

July 24, 2025
The Business of AI

How Kind snack bars is using AI to curb creative, marketing costs at business ‘inflection point’

November 19, 2025
The Programmatic Marketer

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

May 14, 2026
Digiday Awards

Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards

June 2, 2026
Marketing on Platforms

OpenAI turns on cost-per-click ads inside ChatGPT

April 21, 2026
Digiday Publishing Summit

The Financial Times’ AI paywall drove conversions up 290%. Now it’s learning who stays

October 29, 2025
Evolving Agencies

In fighting a whistleblower suit, WPP put its own account of media agency trading on the public record

February 23, 2026
The Business of AI

The U.K. and EU marketer’s guide to the state of AI

October 27, 2025
Member Exclusive

Media Buying Briefing: How Brandtech Group is keeping up with the Joneses in generative AI

April 21, 2025
Member Exclusive

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

April 1, 2026
Member Exclusive

Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 edition

March 26, 2026

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