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    1520 Results for ‘focus group model’
  • Measuring Success graphic using ruler and coins
    Member Exclusive

    Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

    August 7, 2023
  • Marketing on Platforms

    Airbnb’s global head of marketing Hiroki Asai talks returning to big, bold campaigns and owning the brand narrative

    December 12, 2023
  • Gaming & Esports

    As Apple’s Vision Pro headset rolls out, brands and game developers brace for impact

    February 2, 2024
  • Sponsored

    Publishers are using online job boards to diversify revenue streams

    September 14, 2023
  • Gaming & Esports

    Reading between the earnings: For entertainment giants, gaming is a key battleground for the future

    November 10, 2023
  • Marketing on Platforms

    Spill co-founder Alphonzo Terrell on attracting advertisers to marginalized social communities

    December 5, 2023
  • Member Exclusive

    Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits

    September 13, 2023
  • Member Exclusive

    Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company

    December 4, 2023
  • Looking Back/Ahead to 2024

    Generative AI’s breakout year: Digiday’s definitive 2023 timeline

    December 29, 2023
  • Digiday @ CES

    AI Briefing: How a media agency built a robotic alien to show off its generative AI tools

    January 22, 2024
  • Evolving Agencies

    Babylist, TodayTix Group and Liquid Death grow their in-house teams as they try to save money, have more control

    September 27, 2023
  • influencer hands
    The Business of AI

    AI Briefing: Here is how a startup named after a Black inventor is addressing AI’s racial bias

    November 6, 2023
  • Amazon Prime Day 2024 Surprises Publishers
    Member Exclusive

    Media Briefing: Publishers say Amazon Prime Day sales were up but commerce revenue remains ‘hard to predict’

    August 1, 2024
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