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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    1521 Results for ‘focus group model’
  • Digiday Awards

    Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

    March 19, 2024
  • Member Exclusive

    Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

    March 28, 2024
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    How esports company Blast is claiming it’s officially profitable

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  • Member Exclusive

    Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit

    March 28, 2024
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    Media Briefing: Rising competition is making The Trade Desk bend a little, say OpenPath publishers

    September 11, 2025
  • Google ad tech antitrust trial
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    AI Briefing: How the AI race could pay a role in Google’s antitrust trial

    September 9, 2024
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    Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus

    January 23, 2024
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    WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

    June 12, 2025
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    Media Briefing: Sustainability standards are coming for digital advertising

    January 11, 2024
  • Evolving Agencies

    Is an altruistic holding company too good to believe? Know Co. begs to differ

    November 22, 2024
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    Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

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    8 months in: How Rolls Royce and Conagra HR teams use gen AI for talent development

    August 5, 2024
  • Member Exclusive

    Media Briefing: Publishers’ AI task forces evolve into a more distributed model of experimentation

    December 7, 2023
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