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Publicis and The Trade Desk settle their dispute, but tell no one why
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    1520 Results for ‘focus group model’
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    Media Briefing: New AI-focused roles signal an evolution of AI strategy at news publishers

    July 24, 2025
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    Whalar Group bets on 24,000 square-foot creator campus to broker brand deals, recruit talent under one roof

    March 7, 2025
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    Universal Ads must pass the pizza test if it’s to steal ad dollars from social

    May 28, 2026
  • The Creator Economy

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    Media Buying Briefing: Overheard at Digiday’s Media Buying Summit

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  • The Creator Economy

    Substack’s video bet could be a growth hack for small creators

    July 2, 2025
  • Inside the C-suite

    Mitigating ‘Google risk’: The Independent maps four-pillar growth plan for the AI era

    October 8, 2025
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    Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

    December 19, 2025
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    Media Briefing: From standards to marketplaces: the AI ‘land grab’ is on 

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  • Strategizing for the Future

    WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay)

    September 5, 2024
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    Ad Tech Briefing: Alphabet’s Q2 hints at ad tech’s declining profile in Google’s future

    July 29, 2025
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    Media Briefing: Tough market, but Q4 lifts publishers’ hopes for 2026

    November 20, 2025
  • The Business of AI

    The ad industry’s plan to define what counts as AI

    October 29, 2025
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