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1520 Results for ‘focus group model’

Brands in Culture

Culture is expensive: American Eagle bets on buzz as tariffs and rivals close in

September 8, 2025
Member Exclusive

Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle

April 15, 2025
Member Exclusive

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

May 20, 2026
Marketing on Platforms

‘Being very careful’: Weeks after unveiling ad plans, OpenAI works to control the message

February 16, 2026
Sponsored

WTF is geo-based omnichannel measurement? | Connecting campaign measurement across channels, online and offline

December 5, 2024
The Sports Marketing Playbook

Why news publishers are getting into the sports business coverage

May 5, 2026
Member Exclusive

Media Buying Briefing: Stagwell strikes partnership with Palantir, as it zigs from rivals

November 10, 2025
Evolving Agencies

The rise of deep research: How agencies are using AI for strategy, content and client pitches

April 8, 2025
Brands in Culture

Agency group Common Interest is on an acquisition drive

July 3, 2024
Brands in Culture

Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in

January 7, 2025
Member Exclusive

Media Briefing: Publishers cautiously count AI licensing as notable revenue amid programmatic strain, in Q1 earnings

May 7, 2026
The Creator Economy

Behind Unilever’s creator and social strategy for next year’s World Cup

November 11, 2025
AI Revenue Generation

Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat

August 22, 2025

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