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1520 Results for ‘focus group model’

Evolving Agencies

How Omnicom’s purchase of IPG changes the notion of an agency holding company

January 2, 2025
Evolving Agencies

Indie agencies are betting on tech to outmaneuver the big guys

February 27, 2025
Managing Through Crisis

In-house agencies navigate a new phase of purpose and pressure

May 29, 2025
Brands in Culture

Reddit cofounder Alexis Ohanian teams with Kevin Rose to resurrect Digg

March 5, 2025
Member Exclusive

Media Buying Briefing: How one independent agency CEO sees the advantages she has over holdcos

December 9, 2024
The Business of AI

AI Briefing: What would Steve Jobs say about Apple’s ambitions for AI?

June 17, 2024
Member Exclusive

Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025

March 25, 2025
Zero-click Future

What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

December 22, 2025
Agency Culture

Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery

February 21, 2025
Member Exclusive

Media Buying Briefing: How agencies balance media and creative as AI projects ramp up

July 1, 2024
Evolving Agencies

Indie agency group Meet The People to add True Independent Holdings to expand media offerings

April 17, 2024
AI Revenue Generation

AI is changing how retailers select tech partners

February 11, 2026
Member Exclusive

Media Buying Briefing: What buyers got out of the NewFronts and expect to happen in the upfronts

April 13, 2026

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