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Electronic Arts has built its own ad server in a renewed push for ad dollars
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1522
Results for ‘focus group model’
Marketing
What’s on Martin Sorrell’s mind: ‘We need to rename advertising’
October 1, 2015
Media
From war zone to boardroom: The improbable rise of BroadbandTV’s Shahrzad Rafati
May 26, 2015
Marketing
The retail startups with a tech spin that appeal to investors
April 21, 2015
Media
Atlantic Media’s newest niche ad play is for the ‘Parks and Rec crowd’
April 14, 2015
Media
A founder’s story: 7 lessons on building a modern media business
April 1, 2015
Media
Inside LinkedIn’s ‘underpants gnome’ publishing strategy
March 20, 2015
Marketing
3 e-commerce companies explain their move to brick-and-mortar
March 26, 2015
Media
What brands and publishers need to know about Meerkat
March 9, 2015
Marketing
What’s on the mind of top brands right now
February 6, 2015
Marketing
Why GroupM needs a privacy czar
January 22, 2015
Marketing
Do we need millennial-focused ad agencies?
February 5, 2015
Media
Business Insider plans spinoff consumer tech site
March 5, 2015
Media
The Wall Street Journal’s native approach: ‘If it looks like a puff piece, nobody’s going to read it.’
April 9, 2015
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