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12142 Results for ‘data’

Sponsored

Identity is finally within reach for challenger brands

November 13, 2025
The Programmatic Marketer

‘We should own it’: Hershey’s programmatic chief on AI agents and media mix modeling

May 14, 2026
Marketing on Platforms

AWS’ RTB Fabric marks a new front in the battle between Amazon and Google

October 27, 2025
Sponsored

How publishers are leveraging CDPs to unleash the power of first-party data

November 28, 2023
Member Exclusive

Future of TV Briefing: Inside the development of Disney’s data clean room

November 8, 2023
WTF Series

WTF are AI agents? (video update)

August 25, 2025
The Business of AI

Confessions of an agency exec on using AI in global campaigns despite regulation

August 15, 2025
The Programmatic Marketer

The AI hype cycle is rewriting ad tech’s M&A math

January 5, 2026
Member Exclusive

Ad Tech Briefing: Agencies reposition for the agentic era

May 26, 2026
Evolving Agencies

As cookies fade, more agencies make bets on consumer research panels — and their first-party data

March 8, 2024
Life Beyond the Cookie

Spurred by retail media and CTV spend, CPG brands are quietly leaving the cookie behind

September 8, 2025
Digiday Awards

Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards

June 2, 2026
Digiday Media Buying Summit

Ars X Machina’s agile mix modeling penetrates the walled gardens to measure them against other channels

October 15, 2025

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