For many in the media and publishing space, third-party data and cookies have been central to business strategies.
Now, as consumer privacy protections proliferate and Google prepares to phase out cookies in 2024, publishers and media organizations are increasingly looking for more reliable methods to deliver personalized content and experiences. This is leading to a shift toward first-party data, and with that comes the need to unify and activate it at speed and scale.
In this new guide from Blueconic, learn how media and publishing companies use customer data platforms to organize their first-party data, transform their audience relationships and accelerate the growth of their companies.
Download the report to learn more about:
- Using personalized, omnichannel messaging to drive acquisition
- Increasing engagement with highly personalized content recommendations
- Driving retention with bespoke renewal messaging
- Creating new revenue streams via interest-based segments
Sponsored by Blueconic