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19953 Results for ‘branding’

Member Exclusive

Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations

May 27, 2026
Beyond Ads

Why digital clutter is driving brands to rethink the value of newspapers advertising

January 26, 2023
Brands in Culture

With false advertising lawsuits on the rise, brands risk long-term harm to their image

February 24, 2023
Member Exclusive

Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads

August 31, 2023
Inside the C-suite

Mitigating ‘Google risk’: The Independent maps four-pillar growth plan for the AI era

October 8, 2025
Brands in Culture

Amid tariff upheaval, marketers look to AI solutions to eke out creative gains

April 17, 2025
Experimental Channels

How a major KFC franchisee is bolstering its marketing strategy with SMS

April 24, 2023
Evolving Agencies

Known quietly grades the work of bigger agencies as it tries to empower the word ‘agency’

June 12, 2025
The Business of AI

Meta’s AI ad plan raises stakes – even if creative execs are shrugging it off

June 9, 2025
Marketing on Platforms

Advertisers are flying blind on ChatGPT ads — Adthena wants to change that

April 27, 2026
Experimental Channels

With Canva and Adobe’s new updates, the generative AI race enters the brand design space

March 23, 2023
Member Exclusive

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

February 11, 2025
Super Bowl

Mascot embrace, celeb overload and metatextual advertising: Trends dominating this year’s Super Bowl ads

February 6, 2025

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