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19953 Results for ‘branding’

Marketing on Platforms

X’s automated ad vision left advertisers underwhelmed

August 11, 2025
Member Exclusive

Marketing Briefing: Coca-Cola’s senior director of generative AI Pratik Thakar on why the brand believes ‘AI is making everyone an artist’

September 5, 2023
Member Exclusive

Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend

September 21, 2023
Member Exclusive

Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

September 19, 2025
Member Exclusive

Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertainty

April 1, 2025
The Creator Economy

As creator fees rise, so does the confusion over what to pay

August 6, 2025
Member Exclusive

Striking the Balance: Driving Timely Performance and Building Timeless Brand

January 3, 2023
Member Exclusive

Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms

September 29, 2025
The Creator Economy

How Polaroid is using influencers to pitch analog imperfection to Gen Z

August 9, 2023
Member Exclusive

Media Buying Briefing: Agencies turn creators into test labs for campaigns and product innovation

April 27, 2026
The Business of AI

‘They’re going to be extinct at some point’: Why the chief AI officer is a transitional species

June 4, 2026
Marketing on Platforms

The definitive Digiday guide to what’s in and out for platforms

September 9, 2025
Inside the C-suite

Inside The Economist’s plan to grow revenues in a post-search, AI-driven future

October 3, 2025

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