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19949 Results for ‘branding’

Gaming & Esports

The Rundown: Why anime is having a marketing moment in 2024

March 15, 2024
Retail Revolution

JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign

July 25, 2025
Member Exclusive

Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram

July 23, 2025
Business of TV

What’s behind Netflix’s CTV market share jump?

February 24, 2026
Member Exclusive

Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script

October 6, 2025
Sponsored

How creator partnerships go beyond awareness and conversions to fuel advocacy

March 5, 2025
Gaming & Esports

How brands hope to reach gamers using thoughtful messaging during Pride Month — without pandering

June 23, 2023
Digiday @ CES

Omnicom Media tackles frequency issues in TV via partnerships with Amazon and Roku

January 7, 2026
Brand Safety

Generative AI’s application to brand safety is said to speed up the process and be more accurate

April 28, 2023
The Creator Economy

Search or social? Influencer marketing finds itself in the middle

August 5, 2025
Managing Through Crisis

The case for and against… advertising through the trade war

May 2, 2025
Marketing on Platforms

The Sora-TikTok U.S. era of short-form video

October 14, 2025
Gaming & Esports

Fnatic’s Valorant success shows why winning competitions still matters in esports

April 4, 2023

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