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19935 Results for ‘branding’

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Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

February 23, 2024
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Digiday+ Research: How do other retail media platforms measure up to Amazon?

June 28, 2024
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Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses

February 14, 2024
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Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

February 13, 2024
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Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

August 5, 2024
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Pitch deck: Inside the TikTok Shop pitch to brands

September 14, 2023
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Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?

April 22, 2024
The Creator Economy

TikTok creators are increasingly tapping into food-centric content — and brands are following

November 28, 2023
Sponsored

Why a sports-first marketing strategy will provide brands with long-term loyalty

November 27, 2023
Brands in Culture

The Children’s Place hopes celebs’ star power will help boost brand awareness

November 27, 2023
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Digiday+ Research: Are brands and retailers giving up on Twitter – sorry – X?

October 20, 2023
Experimental Channels

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape

March 15, 2024
The Confessions

‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape

August 29, 2024

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