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1413 Results for ‘behavioral targeting’

Member Exclusive

Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

August 5, 2024
Member Exclusive

Future of TV Briefing: CTV ad sellers are pushing more content-related signals into the programmatic bidstream

August 30, 2023
The Programmatic Marketer

GroupM’s JiYoung Kim calls for programmatic innovation and cites creative as an area in need

May 24, 2023
Life Beyond the Cookie

‘We will not build alternate identifiers’: In drastic shift, Google will end behavioral targeting, profile-building in its ad products

March 3, 2021
The Business of AI

As regulatory pressure mounts for artificial intelligence, new lawsuits want to take OpenAI to court

July 3, 2023
Member Exclusive

Media Buying Briefing: Here’s how independent agencies are using marketing mix modeling

August 7, 2023
Data & Privacy

Meta’s been blasted by the EU privacy watchdog for breaching GDPR — now what?

January 6, 2023
Sponsored

Retailers have become premium suppliers of ad inventory

March 6, 2023
Member Exclusive

Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

April 27, 2023
Brands in Culture

Omnicom Media Group tracks shifting consumer priorities with new sentiment tool

October 18, 2022
Member Exclusive

Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media’s impact

October 8, 2024
Content & Commerce

Although Meta’s ad revenue is recovering, retail media may prove its biggest competition

May 4, 2023
Member Exclusive

The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025

January 8, 2025

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