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OpenAI’s ChatGPT ads get its first conversion API partner in LiveRamp
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    1413 Results for ‘behavioral targeting’
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    Why some publishers aren’t ready to monetize generative AI chatbots with ads yet

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    TV networks embrace AI at the upfront to improve audience targeting and commerce

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    Media Buying Briefing: How incrementality testing helps tackle cookie, attribution challenges

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  • Gaming & Esports

    YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry

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    Future of TV Briefing: Ad tech’s pod bidding push moves CTV toward advancing the live sports ad model in 2026

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    Google’s delays aside, why marketers can’t pause post-cookie planning

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    The advertiser’s guide to campaign optimization | Tactics and insights for improving digital performance through data

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    The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI

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    Marketing Briefing: ‘High risk, high reward’ — Understanding the state of social media guardrails

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    Retail Revolution

    Why Sam’s Club is overhauling its ad network with a self-service platform to compete in the retail media race

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    Equality and Opportunity

    Group Black plans to launch first-party data platform for Black and Hispanic audiences in Q3 2024

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    Marketers are keeping a close eye on Amazon’s shoppable Prime ads this Thanksgiving

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  • Marketing on Platforms

    The Rundown: Everything you need to know about Reddit as the platform goes public

    March 21, 2024
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