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599 Results for ‘NBA’

Beyond Ads

The NBA looks to increase marketing moments and draw more advertisers with new tournament event

November 8, 2023
Member Exclusive

Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers

December 19, 2025
The Sports Marketing Playbook

Brands bet on sustained enthusiasm for women’s basketball ahead of March Madness

March 12, 2025
Sponsored

How the convergence of sports and streaming creates opportunities for platforms and advertisers

August 21, 2024
Beyond Ads

How the NBA hopes to use generative AI to attract more users to its app

October 25, 2023
The Sports Marketing Playbook

Why cookware brand HexClad is sitting out of the Super Bowl for a broader field

January 12, 2026
Digiday @ CES

Reddit debuts new tools for tracking trends and advertising AMAs

January 7, 2025
Marketing on Platforms

X’s advertiser base is beginning to resemble its pre-Musk era

June 1, 2026
Gaming & Esports

Kia’s League of Legends Championship Series sponsorship demonstrates its long-term outlook toward esports

January 11, 2024
The Creator Economy

Creators fear that cheap, scalable AI talent might soon come for their paychecks

October 6, 2025
Brands in Culture

Inside the NBA’s social media and OOH strategies for the NBA Finals

May 15, 2023
Member Exclusive

Future of TV Briefing: One area where the upfront measurement currency conversation is advancing

May 22, 2024
Member Exclusive

Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

June 12, 2024

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