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Electronic Arts has built its own ad server in a renewed push for ad dollars
Media
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Future of TV
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Member Exclusive
How coronavirus will shape the future of TV
March 18, 2020
Marketing on Platforms
The Chicago Bulls enlist their mascot for TikTok
September 23, 2019
Awards
Vox Media, CNN, Ellen Digital Network and more are this year’s Digiday Publishing Awards winners
September 12, 2019
Member Exclusive
Producers pitch clip shows in anticipation of TV, streaming programming gap
April 8, 2020
Member Exclusive
Why the coronavirus crisis won’t radically change the TV ad buying system
May 13, 2020
Member Exclusive
Omar coming yo: In quest for more engagement, ESPN bets on Omar Raja
March 16, 2020
Future of TV
‘The lowest-priced time of year’: Advertisers pounce on TV’s discounted holiday rates
December 23, 2019
Future of TV
ESPN is rolling out 500 live shows across YouTube, Facebook and other platforms
January 27, 2020
Future of TV
Overtime wants to go from viral Instagram sports highlights to franchises
October 25, 2019
Marketing on Platforms
Ad buyers hopeful Twitter Topics will improve the platform’s ad targeting
November 14, 2019
Media
Deep Dive: Future of TV
May 18, 2020
Media
In effort to replicate House of Highlights, Bleacher Report launches B/R Gridiron
August 15, 2019
Future of TV
Fox’s Women’s World Cup coverage peaked at 361k streaming viewers
July 11, 2019
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