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754 Results for ‘DSPs’

The Programmatic Marketer

‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen

April 29, 2026
The Programmatic Marketer

How The Trade Desk faces growing challenges amid rising competition

October 7, 2025
Marketing on Platforms

Netflix turns to Amazon to make its ads easier to buy

September 10, 2025
The Programmatic Marketer

Amazon’s DSP ambition: Becoming the primary DSP for advertisers

January 22, 2025
Sponsored

As programmatic DOOH scales, buyers are turning to curated marketplaces

June 3, 2026
Sponsored

With sports fragmentation, following the fans is crucial

May 14, 2026
Member Exclusive

Future of TV Briefing: Why Yahoo’s DSP adding CTV support for Nielsen rivals matters to the future of measurement

June 12, 2024
The Programmatic Marketer

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

March 31, 2026
Business of TV

What’s behind Netflix’s CTV market share jump?

February 24, 2026
Retail Media Rewritten

Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights

February 23, 2026
The Programmatic Publisher

‘Quite frankly, ignorant’: Index Exchange CEO Andrew Casale rebukes The Trade Desk’s SSP ‘reseller’ tag

September 10, 2025
Business of TV

Programmatic advertising on TV is set to increase this year

January 27, 2026
Digiday @ CES

Media buyers say Yahoo’s DSP is one to watch

January 12, 2026

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