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Electronic Arts has built its own ad server in a renewed push for ad dollars
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754
Results for ‘DSPs’
Member Exclusive
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
April 21, 2026
The Programmatic Publisher
Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs
March 20, 2024
AI Revenue Generation
The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents
November 21, 2025
Digiday+ Future of TV Briefing
Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch
May 13, 2026
Member Exclusive
Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?
April 14, 2025
The Programmatic Marketer
Ties between The Trade Desk and key media agencies are weakening
March 7, 2025
The Business of AI
Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game
February 3, 2026
Digiday Publishing Summit
News Corp-owned U.K. tabloid The Sun is building an AI agent for its programmatic business
October 29, 2025
The 2025 Notebook
Have we reached peak ad network?
January 6, 2025
Member Exclusive
Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics
December 2, 2025
Member Exclusive
Media Briefing: Some agency execs are mystified by heightened invalid traffic counts from Google compared to DSP reports
December 14, 2023
The Confessions
‘We got scared’: Confessions of an ad tech exec’s AI agent experiment
November 25, 2025
The Programmatic Marketer
DSPs prepare for heavy lifting within Privacy Sandbox
January 17, 2024
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