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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    754 Results for ‘DSPs’
  • Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.
    Member Exclusive

    Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus

    April 21, 2026
  • The Programmatic Publisher

    Disney is rolling out DRAX Direct, a direct integration with the industry’s largest DSPs

    March 20, 2024
  • AI Revenue Generation

    The EU’s Digital Omnibus offers relief for ad tech, but hands more power to Big Tech and AI agents

    November 21, 2025
  • Digiday+ Future of TV Briefing

    Future of TV Briefing: Inside Warner Bros. Discovery’s programmatic upfront pitch

    May 13, 2026
  • Member Exclusive

    Media Buying Briefing: Can principal media actually become the hero (for some) in upfront negotiations?

    April 14, 2025
  • The Programmatic Marketer

    Ties between The Trade Desk and key media agencies are weakening

    March 7, 2025
  • The Business of AI

    Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL game

    February 3, 2026
  • Digiday Publishing Summit

    News Corp-owned U.K. tabloid The Sun is building an AI agent for its programmatic business

    October 29, 2025
  • The 2025 Notebook

    Have we reached peak ad network?

    January 6, 2025
  • Member Exclusive

    Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics

    December 2, 2025
  • Member Exclusive

    Media Briefing: Some agency execs are mystified by heightened invalid traffic counts from Google compared to DSP reports

    December 14, 2023
  • The Confessions

    ‘We got scared’: Confessions of an ad tech exec’s AI agent experiment

    November 25, 2025
  • The Programmatic Marketer

    DSPs prepare for heavy lifting within Privacy Sandbox

    January 17, 2024
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