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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    754 Results for ‘DSPs’
  • The Programmatic Marketer

    ‘A trader won’t need to leave our platform’: PMG builds its own CTV buying platform

    December 9, 2025
  • The Programmatic Marketer

    OpenX redraws the SSP-agency relationship

    December 3, 2025
  • The Programmatic Publisher

    Cinema ad firms – save one – consolidate their programmatic offerings

    December 5, 2024
  • The Programmatic Marketer

    Amazon rebuilds its ad machine for the mass market

    November 11, 2025
  • AI Revenue Generation

    AP makes its archive AI-ready to tap the enterprise RAG boom

    November 7, 2025
  • Member Exclusive

    Media Buying Briefing: Overheard at Digiday’s Media Buying Summit

    March 24, 2025
  • Member Exclusive

    Ad Tech Briefing: Agencies reposition for the agentic era

    May 26, 2026
  • Beyond Ads

    ‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever

    April 29, 2026
  • climate change revenue
    Member Exclusive

    Ad Tech Briefing: The Trade Desk’s ‘changing of the guard’ and a ‘sign of the times’

    April 14, 2026
  • The Programmatic Publisher

    CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

    April 6, 2026
  • Audio Anywhere

    Spotify’s ad exchange grew its programmatic ad base, but buyers want more

    April 2, 2026
  • The Programmatic Marketer

    Adalytics report exposes the intricacies of made-for-advertising sites

    March 11, 2024
  • Retail Media Rewritten

    Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel

    July 8, 2025
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