Chris Cummings is CEO of Curiosity Media, which operates the Spanish learning websites SpanishDict.com and Fluencia.
The CEO of Google recently said that programmatic advertising is “on fire.” He was referring of course to the rapid growth in programmatic ad sales. But you could also interpret programmatic advertising as on fire because of the conflagration of ad quality problems it has unleashed on the industry.
From auto-play audio, to mobile redirects, to slow ads, to data leakage, to fly-ins and popovers, programmatic advertising may be burning the user experience at the stake across the Internet. It’s no coincidence that the conversation quickly shifted to ad block, which is an outgrowth of the debasement of the user experience. Could these problems be solved if publishers started serving their own ads? Is this even feasible?