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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    754 Results for ‘DSPs’
  • Sponsored

    How DSPs are closing the gap between brands and retailers

    April 6, 2023
  • Member Exclusive

    Programmatic for sellers: Unit 2  – Understanding the world of programmatic deals

    November 21, 2023
  • Puzzles pieces forming a dollar sign
    Member Exclusive

    Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

    February 3, 2025
  • The Creator Economy

    As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

    December 19, 2024
  • The Programmatic Publisher

    Google is getting in on the latest ad tech craze: curation

    November 5, 2024
  • The Programmatic Publisher

    The Trade Desk is rolling out OpenPath to CTV

    February 12, 2024
  • Sponsored

    WTF is multimodal AI for advertisers? | How AI models are enabling a new level of flexibility and precision in targeting

    December 1, 2025
  • Business of TV

    CTV providers court SME ad spend as the streaming wars enter a new era

    February 22, 2024
  • A red-toned GIF of a TV screen with shifting static in pink, yellow, and red, representing the evolving landscape of biddable CTV and its dynamic, data-driven ad opportunities.
    Member Exclusive

    Future of TV Briefing: WTF is IAB Tech Lab’s Concurrent Streams API?

    October 8, 2025
  • Sponsored

    How advertisers are moving from cookies to a multi-ID landscape

    July 22, 2024
  • WTF Series

    WTF is supply path optimization?

    May 22, 2023
  • Member Exclusive

    Media Buying Briefing: fullthrottle.ai offers an easy button for smaller agencies and brands

    September 15, 2025
  • Business of TV

    Warner Bros. Discovery International and CNN are extending audience targeting tools in bid for more CTV share

    August 22, 2024
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