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Electronic Arts has built its own ad server in a renewed push for ad dollars
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754
Results for ‘DSPs’
Marketing on Platforms
Rising ad spend fuels rapid growth of Amazon’s DSP
February 20, 2025
Member Exclusive
Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold
October 28, 2025
The Programmatic Marketer
AppLovin stands out in the latest round of quarterly earnings calls
November 12, 2024
The Programmatic Publisher
Netflix readies pan-European rollout of its in-house ad tech amid pricing competition
February 10, 2025
Member Exclusive
Ad Tech Briefing: The Trade Desk’s S&P 500 debut over AppLovin’s highlights lingering issues around maturity
July 22, 2025
Gaming & Esports
Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims
October 31, 2024
Google on Trial
As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup
September 16, 2024
The Programmatic Marketer
Coca-Cola commits to ‘critical’ open web advertising through curation
September 12, 2024
Life Beyond the Cookie
Independent ad tech continues to tick along even as storm clouds gather overhead
November 13, 2023
Member Exclusive
Media Briefing: DOJ’s Google search trial remedies fall flat for publishers
September 4, 2025
The Programmatic Publisher
SSPs break with the past as push comes to shove in ad tech
April 12, 2023
Member Exclusive
Ad Tech Briefing: Google readies its last stand in latest antitrust trial
August 19, 2025
AI Revenue Generation
Inside the debate over agentic advertising and standards
January 26, 2026
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