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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    754 Results for ‘DSPs’
  • Amazon Prime Day 2024 Surprises Publishers
    Marketing on Platforms

    Rising ad spend fuels rapid growth of Amazon’s DSP

    February 20, 2025
  • Member Exclusive

    Ad Tech Briefing: The Open Internet’s factions spar, as Big Tech players are in a dead heat for gold

    October 28, 2025
  • The Programmatic Marketer

    AppLovin stands out in the latest round of quarterly earnings calls

    November 12, 2024
  • The Programmatic Publisher

    Netflix readies pan-European rollout of its in-house ad tech amid pricing competition

    February 10, 2025
  • Member Exclusive

    Ad Tech Briefing: The Trade Desk’s S&P 500 debut over AppLovin’s highlights lingering issues around maturity

    July 22, 2025
  • Gaming & Esports

    Why online organizers are pressuring advertisers to reconsider Twitch’s brand safety over antisemitism claims

    October 31, 2024
  • Google on Trial

    As Google’s antitrust trial intensifies, the ad industry speculates the consequences of a potential breakup

    September 16, 2024
  • The Programmatic Marketer

    Coca-Cola commits to ‘critical’ open web advertising through curation

    September 12, 2024
  • corona storm
    Life Beyond the Cookie

    Independent ad tech continues to tick along even as storm clouds gather overhead

    November 13, 2023
  • Member Exclusive

    Media Briefing: DOJ’s Google search trial remedies fall flat for publishers

    September 4, 2025
  • The Programmatic Publisher

    SSPs break with the past as push comes to shove in ad tech

    April 12, 2023
  • Member Exclusive

    Ad Tech Briefing: Google readies its last stand in latest antitrust trial

    August 19, 2025
  • AI Revenue Generation

    Inside the debate over agentic advertising and standards

    January 26, 2026
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