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754 Results for ‘DSPs’

The Programmatic Marketer

The Trade Desk tries to redraw the competitive map with Amazon

November 7, 2025
Media

Omnicom’s ‘fewer middlemen’ push is reaching publishers – just not their P&Ls

May 26, 2026
Evolving Agencies

Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer

May 20, 2026
Sponsored

WTF is sell-side decisioning? | How SSPs are making programmatic more valuable and efficient

June 12, 2025
The Programmatic Marketer

Inside The Trade Desk’s programmatic power struggle

April 14, 2026
The Programmatic Publisher

The evolution of the great ‘curation’ tussle in ad tech

October 24, 2024
The Programmatic Marketer

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side

December 19, 2025
Marketing on Platforms

Microsoft shuttering Xandr Invest suggests Big Tech is shrinking from the open web

May 20, 2025
Sponsored

How traffic-shaping tools powered by real-time demand insights are redefining programmatic efficiency

February 27, 2025
The Programmatic Marketer

The curation conundrum: separating fact from fiction in ad tech’s latest obsession

December 4, 2024
WTF Series

WTF is a unified ad platform?

May 8, 2026
Business of TV

Despite growth, CTV is ‘not a perfect science,’ making it hard to justify prices

July 22, 2025
Marketing on Platforms

Amazon’s advertising acceleration drive includes a partnership program to reduce operational costs

February 6, 2025

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