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4023 Results for ‘Collective’

Member Exclusive

Digiday Research: In the race to comply with digital privacy laws, few sites are making it easy for visitors to opt out of data collection

July 26, 2021
Member Exclusive

Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings

June 22, 2023
Member Exclusive

CMO Strategies: The key metrics and challenges behind each social platform — from Instagram to X

November 1, 2023
Data Regulation

With the future of third-party addressability on the open web hanging in the balance, the ad industry divides in two

February 21, 2022
Data Regulation

Ad trackers continue to collect Europeans’ data without consent under the GDPR, say ad data detectives

October 4, 2021
Beyond Ads

Inside the NFL’s youth-focused social strategy

September 28, 2022
The Programmatic Marketer

ANA’s programmatic buying guide aims to shine a light on murky inefficiencies for CMOs

August 17, 2022
Member Exclusive

Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact

October 4, 2023
Life Beyond the Cookie

‘We see a world where publisher data replaces third-party data’: News U.K. puts its data at the nucleus of post-cookie push for media budgets

September 24, 2021
Subscriptions

How The Daily Beast is making money from potential subscribers before the point of conversion

February 23, 2022
Member Exclusive

Media Briefing: Publishers like Gannett are using micro-surveys to amass audience data

June 9, 2022
Member Exclusive

Marketing Briefing: DTC brands join in on early holiday sales, say concentrated Black Friday sales make ‘less sense’

October 11, 2022
The 2023 Notebook

The overhaul of TV advertising’s upfront model is underway

January 6, 2023

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