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19935 Results for ‘Branding’

Sponsored

Why performance marketing means nothing without consumer trust

August 6, 2025
The Creator Economy

Influencer partnerships expand, though unevenly across the creator economy

November 17, 2025
Zero-click Future

‘CPC pain is real’: One year on, Google’s AI Max has pushed up search budgets – and costs

May 6, 2026
Marketing on Platforms

Philadelphia Cream Cheese pulls dollars from search – people aren’t Googling ‘cream cheese’

March 25, 2026
The Creator Economy

YouTube’s AI remix push exposes a looming reckoning for the creator economy

June 5, 2026
The Sports Marketing Playbook

With the World Cup around the corner, media buyers expect streaming prices to soar

April 13, 2026
The Sports Marketing Playbook

Heineken shares its marketing strategy for the summer of soccer as World Cup hype ramps up

May 14, 2026
Brands in Culture

Why brands like Chipotle, JetBlue are spotlighting employees in ads as they seek Gen Z talent for fall

September 6, 2023
The Creator Economy

Why AI and synthetic social aren’t driving up creator value — yet

November 11, 2025
Creator Playbook

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

April 16, 2026
Member Exclusive

Future of Marketing Briefing: How agencies are betting on entertainment to survive

June 5, 2026
Sponsored

Why CTV’s evolution has made the home screen the place where discovery meets intent

November 19, 2025
Brands in Culture

The CMO-CCO split is becoming a corporate fiction

November 18, 2025

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