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19935 Results for ‘Branding’

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Digiday+ Research: A definitive ranking of brands’ and agencies’ marketing channels, where social reigns supreme

February 23, 2024
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Digiday+ Research: How do other retail media platforms measure up to Amazon?

June 28, 2024
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Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses

February 14, 2024
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Digiday+ Research: Most publishers grew their ad offerings last year, with a focus on branded content

February 13, 2024
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Media Buying Briefing: How agencies navigate clients scaling back DEI, sustainability efforts

August 5, 2024
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Pitch deck: Inside the TikTok Shop pitch to brands

September 14, 2023
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Media Buying Briefing: Can agencies help brands expand gaming and esports as women’s sports shine?

April 22, 2024
The Creator Economy

TikTok creators are increasingly tapping into food-centric content — and brands are following

November 28, 2023
Sponsored

Why a sports-first marketing strategy will provide brands with long-term loyalty

November 27, 2023
Brands in Culture

The Children’s Place hopes celebs’ star power will help boost brand awareness

November 27, 2023
Experimental Channels

DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape

March 15, 2024
Member Exclusive

Digiday+ Research: Are brands and retailers giving up on Twitter – sorry – X?

October 20, 2023
The Confessions

‘Isn’t this more of a quid pro quo?’: Confessions of an agency CEO on kickbacks in retail media landscape

August 29, 2024

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