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19931 Results for ‘Branding’

AI Revenue Generation

Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat

August 22, 2025
The Creator Economy

Creators fear that cheap, scalable AI talent might soon come for their paychecks

October 6, 2025
Gaming & Esports

Car brands from BMW to Volkswagen lean into in-car gaming

August 29, 2024
The Programmatic Marketer

Lego is building out an in-house programmatic team

February 4, 2026
Marketing on Platforms

Some TikTok Shop sellers pull back as the platform moves to end independent shipping in the U.S.

January 29, 2026
Brands in Culture

How Ben & Jerry’s has found the balance between activism and advertising

September 4, 2024
Marketing on Platforms

Meet the company helping creators and brands reach audiences in China

August 23, 2024
Navigating Economic Instability

Tariff-hit brands cut back on customer service reps and turn to AI chatbots to cut costs

August 8, 2025
Member Exclusive

Pitch deck: X leans on AI and performance in a bid to win ad dollars

May 19, 2026
The Sports Marketing Playbook

Ally wants influence over women’s sports media deals — not just sponsorships

May 15, 2026
Evolving Agencies

Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree

June 25, 2025
Sponsored

How brands are building consistent, full-funnel strategies for year-round growth

December 20, 2024
Member Exclusive

Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts

May 8, 2025

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