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Results for ‘"pivot to video"’
Gaming & Esports
The era of the in-depth brand and gaming creator partnership has arrived
July 12, 2024
Member Exclusive
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
May 1, 2025
Marketing on Platforms
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
January 15, 2025
Gaming & Esports
Why Riot Games is scaling back its dream of becoming ‘the next Disney’
March 25, 2024
Member Exclusive
Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans
February 13, 2025
Content & Commerce
Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
May 8, 2025
Member Exclusive
Marketing Briefing: Marketers expect budgets to be cut this quarter as tariff consequences set in
April 8, 2025
The Creator Economy
After keeping them at arm’s length, sports brands are opening the door to creators
August 30, 2024
Marketing on Platforms
Why marketers are not deterred by TikTok’s uncertain future
March 11, 2024
Brands in Culture
What a second Trump presidential term means for media and advertising
November 7, 2024
Advertising around Politics
Presidential ads mark a divide as both candidates spend big in battleground states
November 5, 2024
Digiday Awards
BBC StoryWorks, Showtime and YouTube are among 2025’s Digiday Media Content Marketing Awards finalists
April 22, 2025
Member Exclusive
Marketing Briefing: Understanding CMOs’ top priorities ahead of the next Trump presidency
November 12, 2024
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