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787
Results for ‘"pivot to video"’
Member Exclusive
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
May 1, 2025
Publishing in the Platform Era
How Betches Media is using short form, vertical video to continue growing in 2023
January 17, 2023
Life Beyond the Cookie
After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome
July 22, 2024
Member Exclusive
Media Buying Briefing: Gen AI creative emerges as new battleground between TV and platforms
September 29, 2025
Marketing on Platforms
X boasts 8 billion daily video views as it pushes to become video-first
May 15, 2024
Publishing in the Platform Era
Publishers not ready to change social media strategies as TikTok ban looms
May 2, 2024
The Programmatic Marketer
‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system
September 11, 2024
Member Exclusive
Media Briefing: Media execs start 2023 with reader revenue concerns
January 5, 2023
Marketing on Platforms
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
January 15, 2025
Going Global
How British GQ’s Adam Baidawi reimagined the legacy men’s luxury publication for a modern, global audience
January 30, 2024
Gaming & Esports
The era of the in-depth brand and gaming creator partnership has arrived
July 12, 2024
Content & Commerce
Q&A: Uber Ads hits $1.5 billion run rate as it hires first head of measurement
May 8, 2025
Business of TV
Danone’s Light + Fit brand invests in digital video ad spend, but won’t let go of linear TV
June 6, 2023
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