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3189 Results for ‘ survey’

Member Exclusive

Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways

September 25, 2023
Member Exclusive

Media Buying Briefing: As UM and Walmart demonstrate, education is a key element to retail media growth

October 16, 2023
Beyond Ads

Why Time is getting back to custom activations as part of events business expansion

July 18, 2023
Member Exclusive

Media Buying Briefing: The way to beat bad AI? Anticipate consumer needs and invest in predictive capabilities

July 17, 2023
Sponsored

Acquisition, engagement and retention: Using marketing to take on streaming’s top challenges

May 4, 2023
Business of TV

NewFronts Day 3: Diverse-owned media companies tout their multicultural audience reach, plus a Q&A with IAB’s CEO

May 2, 2024
Marketing on Platforms

Why White Claw used Instagram to promote return of in-person happy hours

November 1, 2022
Member Exclusive

Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad

November 20, 2024
Sponsored

Why CTV is the next big branding channel for sports advertisers

April 6, 2023
Data & Privacy

How programmatic advertising will evolve this year on the heels of audio growth and privacy changes

May 24, 2023
Member Exclusive

CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic

August 16, 2023
Member Exclusive

Media Briefing: Parallel path tests are publishers’ best tool for selling advertisers on first-party data offerings

June 22, 2023
Member Exclusive

Marketing Briefing: While World Cup is a ‘uniting event,’ sponsors play through branding fouls

November 29, 2022

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