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3188 Results for ‘ survey’

Member Exclusive

CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks

September 7, 2023
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Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

April 27, 2023
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Media Briefing: Buyers say the MFA panic is over – but not forgotten

February 8, 2024
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Digiday+ Research: Media agencies carry a tempered optimism about revenues into 2023

December 26, 2022
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Digiday+ Research: Agencies anticipate clients’ ad spend will grow in 2023, despite headwinds

January 5, 2023
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Research Briefing: Brands use Facebook less, dive into YouTube Shorts more

September 28, 2023
The Business of AI

Google expands ‘conversational’ generative AI tools for advertisers powered by Gemini

January 24, 2024
Member Exclusive

Media Buying Briefing: Performance or outcomes-based remuneration looks to be the future model

October 30, 2023
Looking Back/Ahead to 2024

Agencies hope AI helps with content transparency, anticipation and commerce in 2024

December 21, 2023
The Programmatic Marketer

Skills shortages and legal uncertainty curtail marketers’ in-house ambitions for programmatic

September 29, 2022
Sponsored

How brands are building consumer trust on YouTube

January 3, 2023
Member Exclusive

Digiday+ Research deep dive: Large publishers hedge their bets on subscriptions while small publishers back away

April 21, 2023
Navigating Economic Instability

Q1 ad rundown: there’s cautious optimism amid impending changes

April 17, 2024

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