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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    8073 Results for ‘ sales’
  • Member Exclusive

    Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback

    September 10, 2024
  • Digiday Awards

    Snapchat, LEGO, Disney and Courageous Studios are among the 2025 Digiday Media Buying and Planning Awards finalists

    March 25, 2025
  • Gaming & Esports

    Are moviegoers burning out on Hollywood’s gaming adaptations?

    September 13, 2024
  • Evolving Agencies

    Rising demand for principal media buying underpins WPP’s turnaround plan

    February 26, 2026
  • Marketing on Platforms

    ‘An influential seat at the table’: Why Target’s retail media business Roundel is one of the first to test ChatGPT ads

    February 17, 2026
  • Digiday Awards

    Financial Times, Twitch and Politico are among the winners of this year’s Digiday Media Awards Europe

    February 3, 2026
  • Audio Anywhere

    Amazon is dialing up its DSP in pact with SiriusXM 

    September 16, 2025
  • The Programmatic Marketer

    Amid a dearth of ad tech M&A, LiveRamp fielded inbound inquiries over a potential sale

    June 5, 2023
  • The Creator Economy

    Prioritizing growth, influencer marketing firm CreatorIQ taps a software exec to be its next CEO

    July 11, 2024
  • Life Beyond the Cookie

    What Google’s third-party cookie left turn means for retail media’s growth spurt

    August 8, 2024
  • Member Exclusive

    Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers

    April 16, 2026
  • Business of TV

    Applebee’s joins advertisers hoping a post-Taylor Swift NFL can convert viewers into buyers

    September 5, 2024
  • Marketing on Platforms

    With a new partnership, Vegamour is betting on LinkedIn as the next big social platform

    September 5, 2025
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