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    2464 Results for ‘ online engagement’
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    How advertisers are leveraging offline data and transparent reporting to power campaigns

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    AI Briefing: Autonomous browsing and shopping agents bring new opportunities and (bot) risks 

    December 16, 2024
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    ‘The Big Bang has happened’: Reach gets proactive on AI-era referrals, starting with subscriptions

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    Media Buying Briefing: Can TikTok’s social impact program attract creators as it faces uncertainty?

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    Attention grabbers or action drivers? Heineken’s ad tests uncork surprising results

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    Daily Mail plans to debut a dozen YouTube shows in 2024 in long-form video push

    June 18, 2024
  • The 2025 Notebook

    AI in 2025: Five trends for marketing, media, enterprise and e-commerce

    January 10, 2025
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    Why advertisers are adding attention metrics to content-based targeting

    September 28, 2023
  • Member Exclusive

    CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger

    November 8, 2023
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    Media Buying Briefing: From deepfakes to political leanings, agencies create brand safety products to flag creator risks

    October 28, 2024
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