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5072
Results for ‘ online advertising’
Marketing on Platforms
Google tests generative AI in Search Lab experiments that are key to defending its digital crown
May 15, 2023
Life Beyond the Cookie
Google’s wrangling of third-party cookies is getting lost in transition
February 12, 2024
Life Beyond the Cookie
Google’s Privacy Sandbox updates are met with both skepticism and a little more optimism
May 19, 2023
Marketing on Platforms
Why Google’s head of ad tools in the Americas thinks the AI revolution is a good problem
July 20, 2023
Member Exclusive
Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads
August 31, 2023
Marketing on Platforms
YouTube is under fire again, this time over child protection
August 17, 2023
The History of Ad Tech
A History of Ad Tech Chapter 2: The Ad Net’s Golden Age
December 11, 2023
The Business of AI
AI Briefing: NewFronts bring a week’s worth of AI news for advertisers
May 6, 2024
The Programmatic Marketer
‘Expertise within the four walls’: Why Lenovo decided now’s the time to in-house a key bit of ad tech
October 13, 2023
Member Exclusive
CMO Strategies: A guide to display ads — benefits, obstacles and trends
July 17, 2024
The Programmatic Publisher
Google issues mandate requiring publishers to work with approved consent vendors
May 17, 2023
The 2024 Notebook
Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes
December 12, 2023
Navigating Economic Instability
‘Conservative, not dystopian’: IAB Europe economist Daniel Knapp’s ad spending outlook for 2023
December 14, 2022
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