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Electronic Arts has built its own ad server in a renewed push for ad dollars
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    5072 Results for ‘ online advertising’
  • Illustration of a white rabbit coming out of a Google hat.
    Marketing on Platforms

    Google tests generative AI in Search Lab experiments that are key to defending its digital crown

    May 15, 2023
  • search referral traffic for publishers
    Life Beyond the Cookie

    Google’s wrangling of third-party cookies is getting lost in transition

    February 12, 2024
  • cookie computer
    Life Beyond the Cookie

    Google’s Privacy Sandbox updates are met with both skepticism and a little more optimism

    May 19, 2023
  • Marketing on Platforms

    Why Google’s head of ad tools in the Americas thinks the AI revolution is a good problem

    July 20, 2023
  • Member Exclusive

    Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads

    August 31, 2023
  • Marketing on Platforms

    YouTube is under fire again, this time over child protection

    August 17, 2023
  • The History of Ad Tech

    A History of Ad Tech Chapter 2: The Ad Net’s Golden Age

    December 11, 2023
  • The Business of AI

    AI Briefing: NewFronts bring a week’s worth of AI news for advertisers

    May 6, 2024
  • The Programmatic Marketer

    ‘Expertise within the four walls’: Why Lenovo decided now’s the time to in-house a key bit of ad tech

    October 13, 2023
  • Member Exclusive

    CMO Strategies: A guide to display ads — benefits, obstacles and trends

    July 17, 2024
  • googleamp
    The Programmatic Publisher

    Google issues mandate requiring publishers to work with approved consent vendors

    May 17, 2023
  • The 2024 Notebook

    Fragmented frontiers: Here is a look at the ad industry’s post-tracking tribes

    December 12, 2023
  • Navigating Economic Instability

    ‘Conservative, not dystopian’: IAB Europe economist Daniel Knapp’s ad spending outlook for 2023

    December 14, 2022
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