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5076
Results for ‘ online advertising’
The Programmatic Publisher
The Trade Desk attempts to woo advertisers at CES with ‘Galileo’ — a bid to chart the ‘Open Internet’ without cookies
January 5, 2023
The 2023 Notebook
Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year
January 4, 2023
Member Exclusive
Media Buying Briefing: Buyers ask for, and get, pricing rollbacks in the upfront
July 10, 2023
Marketing on Platforms
How advertisers are building up their cannabis ad budgets as marijuana regulations loosen
May 8, 2023
Marketing on Platforms
Ad spending on TikTok defies advertising slowdown
January 17, 2023
The Programmatic Publisher
LADbible Group expects latest shifts in the programmatic market to benefit publishers
February 27, 2023
Content & Commerce
Although Meta’s ad revenue is recovering, retail media may prove its biggest competition
May 4, 2023
Member Exclusive
Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays
November 30, 2021
Navigating Economic Instability
Quarterly ad spending recap: Green shoots of ad spending growth will take time to bloom
February 27, 2023
Member Exclusive
Media Briefing: Mid-year media check-in
July 6, 2023
Member Exclusive
Media Buying Briefing: Why Brett Marchand doesn’t see Plus Company as a holding company
December 4, 2023
Experimental Channels
Slim Jim is using its Discord channel to build interest in NFTs, metaverse efforts
June 21, 2023
Business of TV
NewFronts day three focuses on CTV measurement, ad tech and Spanish-language media platforms
May 4, 2023
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