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5077 Results for ‘ online advertising’

Data Regulation

With the future of third-party addressability on the open web hanging in the balance, the ad industry divides in two

February 21, 2022
Audio Anywhere

How attention metrics is tuning into audio investments

September 27, 2023
Digiday @ DMEXCO

Redefining Dmexco 2023: A closer look at ad tech’s most ambitious networking event

September 20, 2023
Sponsored

The state of publisher revenue | Pathways to total revenue optimization in 2024

April 15, 2024
Life Beyond the Cookie

‘We see a world where publisher data replaces third-party data’: News U.K. puts its data at the nucleus of post-cookie push for media budgets

September 24, 2021
Sponsored

Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

December 5, 2023
Marketing on Platforms

Pinterest’s quiet battle for ad dollars is getting louder

March 16, 2023
The Programmatic Publisher

DCN explores the future of TRUSTX, including a partnership with tech-giant Akamai, as dealmaking (slowly) heats up

September 21, 2023
The Programmatic Publisher

PubMatic debuts Activate, as the line between demand- and sell-side players continues to blur

May 8, 2023
Brands in Culture

Return of the Spongmonkeys: How Quiznos is using nostalgia to revamp its marketing efforts

August 4, 2023
Marketing on Platforms

TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies

August 28, 2023
Business of TV

With lingering YouTube issues, Google battles broader reputational challenges from agencies

September 6, 2023
Member Exclusive

Research Briefing: Pinterest pitches itself to marketers to build clout among platforms

October 12, 2023

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