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Electronic Arts has built its own ad server in a renewed push for ad dollars
Media
Marketing
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Special Projects
Digiday+ Research
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20202
Results for ‘ markets’
Navigating Economic Instability
The cases for and against the CMO role
September 3, 2024
Brands in Culture
Ahead of Euro 2024 soccer tournament, brands look beyond TV to stretch their budgets
April 26, 2024
The Business of AI
AI Briefing: Why WPP is adding Anthropic’s Claude models to its AI platform
May 27, 2024
Brands in Culture
How Sonos plans to market its new Ace high-end headphones in a noisy category
June 7, 2024
Digiday Programmatic Selling Strategies: Navigating identity, deals and making the most of CTV and video
October 18, 2023
The Business of AI
AI Briefing: How top brands are saving more time and money with generative AI
June 10, 2024
Marketing on Platforms
While Biden signs the TikTok bill, marketers still aren’t panicking
April 25, 2024
Member Exclusive
Research Briefing: YouTube commands marketing spend on ad-supported streaming services
April 25, 2024
Member Exclusive
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
November 21, 2024
The Creator Economy
Influencer or creator? Here’s how marketers can know who to hire
November 20, 2023
Sponsored
What digital marketers get wrong about personalization and what to do instead
March 13, 2024
Sponsored
Preparing for post-omnichannel marketing
June 20, 2023
Sponsored
The state of content marketing
May 2, 2023
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